There has been quite a buzz about mineral makeup. What is it? Mineral makeup is a cosmetic that lists inorganic pigments (minerals) such zinc oxide, titanium dioxide, mica, and iron oxides as primary ingredients. These are pigments with natural color derived from the earth. How is it different from standard formulation cosmetics? From a makeup artist’s perspective, it is primarily differentiated by its more sheer nature. Also, since it is powder-based, there are less binders than standard makeup formulations typically have.